Above is an unedited image from a recent headshot session this week.I shot this with my Sony a7III in studio under studio lighting in a controlled environment. With Sony’s release of the new A7RiV and a whopping 61mp, I have to ask you the question that I ask myself all the time. Is that enough? Enough Information? Enough file size to work with? Will it ever be enough?

Sony Owns the Mirrorless Photography and Videography world for the near future, the recent offerings by Nikon and Canon are sad at best. SO what is Sony doing that is creating such a buzz? Why ar they so successful?

First off, they are listening to Photographers and Videographers and they are responding to the new demands that they are facing. This has always been and always will be the hallmark of a growing and successful company.

Listen to what “your people” want!

We want lighter and faster cameras, Sony listened and delivered. We want killer lenses, Sony and now Sigma are crushing the competition with new lenses every few months. A.I. Assist with eye and facial tracking is going to a new level thanks to Sonys pushing the limits with their new sensors.

Below is an edited version of the same photo above.

Here is the edited version of the same photo. Thanks to Lightroom CC this is a pretty simple task but I spend most of the time in editing erasing information instead of enhancing it. All those precious details in the skin and shadows are more pleasing looking when they are smooth and clean looking, at least that’s what most people want to see.

Teeth are whitened, eyes are brightened and the skin is given a little boost but everything else is smoothed out and “improved”.

SO what are your thoughts? I’d love to hear them. Are you excited about the New Sony A7R4? Will you buy it? Will you finally switch from the lagging Nikon and Canon brands? What questions do you have about this new camera and what is on your wish list fro your next camera?

If you are brave enough o reply, please include a little info about yourself, such as, your level of use and expertise. What are you currently shooting and are you a Photographer, Videographer or other?

Below are the stats for the New Sony A7RIV

World’s first(1) 35mm full-frame 61.0 MP(2) back-illuminated Exmor R™ CMOS image sensor with latest-generation BIONZ X™ image processor

• 15-stop(3) dynamic range at low sensitivities, resulting in smooth, natural gradations ranging from deep shadows to highlights

• High-speed continuous shooting at up to 10 fps(4) with full AF / AE tracking for approximately seven seconds(5) in full-frame mode with an increased buffer memory, and approximately three times as long in APS-C mode

• 567 focal-plane phase-detection AF points covering 74% of image area and 425 contrast AF points

• Debut of Real-time Eye AF for movie recording(6) and advanced Real-time Tracking(7) plus Real-time Eye AF for still image recording

• Features an APS-C crop mode delivering stunning high resolution images of 26.2MP(2)

• 5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder™ electronic viewfinder with outstanding detail, brightness and contrast

• Upgraded connectivity and operability including high-speed Wi-Fi support, wireless PC remote connectivity(8), FTP wireless transfer, faster data transfer via USB and more

• Professional 4K movie recording functionality including full pixel readout with no pixel binning in Super 35mm mode(9), S-Log3, HDR workflow support

• Multi Interface Shoe™ with digital audio interface delivers the high-quality sound recording with Sony’s new microphone and XLR microphone adaptor

• Additional enhancements to the body design include an improved grip and button layout for improved control with compact, lightweight body.

R.I.P. Nikon and Canon - Game over! (sorry couldn’t resist)